A Smile in the Mind
The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
What people are saying - Write a review
Review: A Smile in the MindUser Review - Rob Snow - Goodreads
A must for any graphic designer. Especially if they have concerns to understand the importance of lateral thinking in design. Humour being one of the fundamental aspects of good advertising and design ... Read full review
Review: A Smile in the MindUser Review - Jiri Jerabek - Goodreads
Fantastic explanation of a creative process by some of the brightest design and advertising minds. Read full review
Foreword by Edward de Bono
The case for
92 other sections not shown
Other editions - View all
Artshole.co.uk - A Smile in the Mind
artshole.co.uk is a free gallery space for all students and independent artists to showcase their work online. We have reviews and listings of all major ...
www.artshole.co.uk/ other/ art%20articles/ A%20Smile%20in%20the%20Mind.htm
ebay - Informazioni prodotto - A smile in the mind (ISBN ...
Product Information: Compra A smile in the mind (ISBN: 0714838128,9780714838120), Libro e mcalhone Beryl, Stuart David su ebay Italia
A Smile in the Mind Witty Thinking in Graphic Design - ebay, Art ...
A Smile in the Mind: Witty thinking in graphic design by Beryl mcalhone, a writer with a special interest in design, and David Stuart, a founder member of ...
A Smile in the Mind - Boek - BESLIST.nl
Bekijk en vergelijk informatie, beoordelingen, vragen & antwoorden en de beste winkels voor 'A Smile in the Mind' op BESLIST.nl ▪ Boeken Engels ...
boeken_engels.beslist.nl/ boeken_engels/ d0000416173/ A_Smile_in_the_Mind.html
Speak Up › Booksourcing: Design Books
Speak Up is an open forum to discuss matters related to Graphic Design
www.underconsideration.com/ speakup/ archives/ 004405.html
A smile in the mind: witty thinking in graphic design de Mcalhone ...
Compra el libro A smile in the mind: witty thinking in graphic design de Mcalhone/ Stuart a sólo $ 54.740 - US$ 130,33 - € 82,94.
Libro - WUZ - A smile in the mind - mcalhone Beryl; Stuart David
WUZ · HOME. sabato 29 marzo 2008. Cerca, nel sito, nel web con. 0. 0. Ricerca spettacoli · Programmi TV · Stampa italiana · Stampa estera ...
www.wuz.it/ Home/ RicercaLibri/ SchedaLibro/ tabid/ 57/ cc/ GGGPNQX464QWPGG/ Default.aspx
A SMILE IN THE MIND - Beryl Mcalhone - Comprar-livro.com.br
Carregando... Walt Disney · William Shakespeare · Todolivro · Smith · Roberto Marinho Fundacao · Nao Consta · Machado De Assis · Ruth Rocha · Dk Publishing ...
beryl-mcalhone.comprar-livro.com.br/ livros/ 1071483328/
CCA Confidential » 10 Rectilinear Objects
This is the second part of the 40 rectangles project. My plan was to record my work in single frame ..
www.ccaconfidential.com/ 2007/ 09/ 16/ 10-rectilinear-ojects/
【楽天市場】A Smile in the Mind：楽天ブックス
タイトル：A Smile in the Mind：Witty Thinking in Graphic Design. この商品の関連 ジャンルです。 ・洋書> ART & ENTERTAINMENT> Art ...
item.rakuten.co.jp/ book/ 5029712/