The Kids Market: Myths and Realities
Marketing to kids is big business and James U. McNeal tells you how to avoid the pitfalls. Without a doubt this is the best book available on marketing to kids.Called the "godfather of kids marketing," by U.S. News and World Report, James McNeal shares all his knowledge gained from years of experience marketing to kids in this country and in Asia.This comprehensive book on marketing to kids explains:-- The size of the kids market--we're talking Billions!-- How kids become consumers, starting around the age of 2 months.-- How kids learn about money and brands.-- What kids like to buy and how much money they have to spend.-- What kids know about saving money.-- How kids influence family spending and what they use their influence for.-- Promotions for marketing to kids--hot buttons and red flags.-- How to create responsible and effective advertising messages when marketing to kids.A unique feature of The Kids Market: Myths and Realities is the information about marketing to kids conveyed in dozens of actual drawings by children from the U.S. and abroad. It's is amazing how much you can learn about marketing to kids from these illustrations when you have a seasoned expert to point out their most interesting elements and share his wisdom.
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Review: The Kids Market: Myths and RealitiesUser Review - Goodreads
The granddaddy of all kids marketing books. Given the huge leads and bounds in the past 20 years, this one is a trip down memory lane...........
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KIDS AS MARKETS
When Do Kids Become Consumers?
Kids Are Better Savers than Their Parents
What Do Kids Buy?
Filling the PiggyBank
Little Naggers with Growing Responsibilities
CHILDRENS REACTIONSTO MARKETING
Pervasive Perturbing Propelling
Why They Work So Well
Talking Instead of Shouting
A OnetoOne Relationship
Overlooking the End User
Kids Best Friends
Satisfying Kids andTheir Parents
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[sherpastore] Related Page to: The Kids Market & The Great Tween ...
Kids aged 4-7 and tweens aged 8-12 directly influence hundreds of billions of CPG, entertainment, apparel, and travel sales each year
Marketing Myths Exposed | Selling to Kids | Find Articles at BNET.com
What you don't know about kids - but assume - will hurt your business, according to The Kids Market: Myths and Realities, a new book by James mcneal, Ph.D. ...
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PTA : Article : When Kids Want Too Much--Curing a Case of the ...
... maintained James mcneal, marketing professor at Texas A&M and author of The Kids Market: Myths and Realities. These spending patterns, said mcneal, ...
Fast Facts Regarding Youth Marketing and Advertising
The Kids' Market: Myths and Realities. Ithaca, NY: Paramount Market. mcneal, James (2001). Quoted in mcdonald M, Lavelle M. Call it 'kid-fluence'. ...
University Libraries > User Guides > Subject Guides > Business ...
U6 N362 1999; mcneal, James U. The Kids Market: Myths and Realities. 1999. Children are consumers and a bona fide market. Details the spending habits of ...
www.uri.edu/ library/ guides/ subject/ biz/ consumer.html
Paramount Books The Kids Market: Myths and Realities The classic ...
A unique feature of The Kids Market: Myths and Realities is the information about marketing to kids conveyed in dozens of actual drawings by children from ...
OLE OF HILDREN IN DVERTISING
(Source: The Kids Market: Myths and Realities - James U. mcneal). a) More Earners Per Kid: The number of dual-income families has doubled from ...
www.indiainfoline.com/ content/ bschool/ Students_Corner/ 2006/ 05/ 30052006/ role.pdf
Watch Out For Children: A Mothers' Statement To Advertisers
The Kids Market: Myths and Realities. (Ithaca, NY: Paramount Market Publishing): 14-15. 20. Ibid: 17. 21. Ibid: 17. 22. Ibid: 86. ...
epsl.asu.edu/ ceru/ Articles/ CERU-0105-69-OWI.doc
Emerald fulltext Article : How our adolescent children influence ...
mcneal's pivotal work The Kids Market: Myths and Realities provides interesting insights on the magnitude of influence of American children on parental ...
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