Achieving Excellence in Fundraising (Google eBook)
Eugene R. Tempel, Timothy L. Seiler, Eva E. Aldrich
John Wiley & Sons, Nov 4, 2010 - Business & Economics - 544 pages
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.
Praise for the Third Edition of Achieving Excellence in Fundraising
"Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising."
"This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study."
"The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!"
"One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so."
"Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read."
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FUNDRAISING THE ART OF RELATIONSHIP BUILDING
Plan to Succeed
Developing and Articulating a Case for Support
STRUCTURING YOUR FUNDRAISING
The Annual Fund
Establishing a Planned Giving Program
The Practice of Stewardship
The Trustees Role in Fundraising
Using Social Media to Energize and Mobilize Your Volunteers
MANAGING THE FUNDRAISING PROCESS
Leadership and Team Building
Organizational Strengths and Vulnerabilities
DISCOVERING WHAT DONORS VALUE
Corporate Giving and Fundraising
Women as Donors
Ethnicity and Giving
Giving Differences Among the Generations
THE ART OF SOLICITATION AND STEWARDSHIP
Direct Mail Marketing
EMail and Internet Solicitation
Donor Database Management and Segmentation
Budgeting for Fundraising and Evaluating Performance
Marketing and Communications for Fundraising
Selecting and Working with Fundraising Consultants
Fundraising for Grassroots Nonproﬁts
ETHICS AND ACCOUNTABILITY
YOUR CAREER IN FUNDRAISING
Resources for Strengthening Fundraising