Achieving Excellence in Fundraising (Google eBook)

Front Cover
Eugene R. Tempel, Timothy L. Seiler, Eva E. Aldrich
John Wiley & Sons, Nov 4, 2010 - Business & Economics - 544 pages
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The third edition of this acclaimed resource, AchievingExcellence in Fundraising, explains the fundraisingprofession's major principles, concepts, and techniques. Withcontributions from noted experts in the field, and filled withillustrative examples, this book demonstrates why fundraising is astrategic management discipline and clearly defines each step inthe fundraising cycle.

Praise for the Third Edition of Achieving Excellence inFundraising

"Achieving Excellence in Fundraising brings together thevoices of leaders in the field with the research expertise of theCenter on Philanthropy at Indiana University. This winningcombination makes the updated third edition an excellent resourcefor everyone engaged in nonprofit fundraising."
John Lippincott, president, Council for Advancement andSupport of Education (CASE)

"This book is the best road map—coupled with creativeapproaches to the practice of fund development—you will find.The sections addressing donor interest and stewardship alone areworth the price. Take time to enhance your fundraising skills, and,most importantly,increase your fundraising results. Tempel, Seiler,and Aldrich have collaborated on apublication worthy of seriousstudy."
William C. McGinly, president and CEO, Association forHealthcare Philanthropy

"The third edition of this seminal piece of literature,Achieving Excellence in Fundraising, is a wonderfulcontinuation of a legacy that provides the nonprofit sector with athoughtful, comprehensive, and well-organized approach tocontemporary and ethical fundraising practices. The legacy liveson!"
Denny Smith, president and CEO, CFREInternational

"One of the most significant challenges that the granteeorganizations of foundations face is building sustainableresources. Achieving Excellence in Fundraising will helpthem build the fundraising program they need to do so."
Steve Gunderson, president and CEO, Council onFoundations

"Today's donors seek new philanthropic experiences. AchievingExcellence in Fundraising couples the importance of goodstewardship and relationships with innovation, engagement, andlong-term results. This third edition takes a critical new look ata classic sector must-read."
Brian Gallagher, president and CEO, United WayWorldwide

  

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Contents

FUNDRAISING THE ART OF RELATIONSHIP BUILDING
1
Plan to Succeed
10
Developing and Articulating a Case for Support
27
STRUCTURING YOUR FUNDRAISING
39
The Annual Fund
51
Major Gifts
64
Capital Campaigns
81
Establishing a Planned Giving Program
92
Telephone Solicitation
256
The Practice of Stewardship
268
The Trustees Role in Fundraising
275
Volunteer Management
285
Using Social Media to Energize and Mobilize Your Volunteers
295
MANAGING THE FUNDRAISING PROCESS
305
Leadership and Team Building
318
Organizational Strengths and Vulnerabilities
329

DISCOVERING WHAT DONORS VALUE
115
Prospect Research
125
Corporate Giving and Fundraising
138
Foundation Fundraising
150
Women as Donors
162
Ethnicity and Giving
183
Giving Differences Among the Generations
199
THE ART OF SOLICITATION AND STEWARDSHIP
211
Direct Mail Marketing
223
EMail and Internet Solicitation
235
Special Events
247
Donor Database Management and Segmentation
340
Budgeting for Fundraising and Evaluating Performance
349
Marketing and Communications for Fundraising
362
Selecting and Working with Fundraising Consultants
375
Fundraising for Grassroots Nonprofits
383
ETHICS AND ACCOUNTABILITY
393
YOUR CAREER IN FUNDRAISING
425
Fundraising Credentialing
434
Resources for Strengthening Fundraising
453
References
479
Copyright

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About the author (2010)

Eugene R. Tempel is president of Indiana UniversityFoundation and professor of philanthropic studies and of highereducation at Indiana University. He is a nationally recognizedexpert in the study and practice of philanthropy and nonprofi tmanagement, and his career includes more than two decades in highereducation administration, fundraising, and teaching. For eleven ofthose years, he directed the Center on Philanthropy at IndianaUniversity, a leading national resource for nonprofit education,research, training, and public service programs. Dr. Tempel is amember of several boards, past chair of the Indiana Commission onCommunity Service and Volunteerism, the first elected president ofthe Nonprofi t Academic Centers Council, and a member ofIndependent Sector's Expert Advisory Panel that created nationalguidelines for nonprofi t governance and ethical behavior. He isthe author and coauthor of several works in the fi eld and has wonnumerous awards. He earned his bachelor's degree from St. BenedictCollege and his M.A. and Ed.D. from Indiana University. He alsoholds the Certifi ed Fund Raising Executive (CFRE) professionalcertifi cation from CFRE International.

Timothy L. Seiler is director of The Fund Raising Schoolat the Center on Philanthropy at Indiana University and is alsoassistant professor of philanthropic studies at Indiana University.Dr. Seiler, an alumnus of The Fund Raising School, has been afaculty member since 1986 and its director since 1994. He was alsoinvolved with the establishment of the Center on Philanthropythrough service  on the Policy Advisory Committee. He is anauthor and editor of fundraising publications and waseditor-in-chief of the Excellence in Fund Raising WorkbookSeries and author of the workbook Developing Your Case forSupport. Dr. Seiler serves the nonprofi t sector not only as afundraiser, author, and teacher, but also as a board member andcampaign committee member for several nonprofi ts and serves as amentor to young professional fundraisers. He earned a B.A. degreein English from Saint Joseph's College, Rensselaer, Indiana, andM.A. and Ph.D. degrees in English from Indiana University. He alsoholds the Certifi ed Fund Raising Executive (CFRE) professionalcertifi cation from CFRE International.

Eva E. Aldrich is associate director of The Fund RaisingSchool at the Center on Philanthropy at Indiana University, whereher work centers on the development and revision of The FundRaising School's curriculum. Prior to joining the Center onPhilanthropy, she was a member of Johnson, Grossnickle andAssociates, an institutional strategy and advancement consulting firm. Ms. Aldrich serves the fundraising profession as a member ofCFRE International's Exam Committee and was a member of CFREInternational's 2009 Job Analysis Task Force. In addition, she hastaught fundraising professionals around the globe, conductingcourses in Austria, China, India, and New Zealand. She earned herB.A. summa cum laude from Manchester College, NorthManchester, Indiana, and her M.A. from Indiana University; she iscurrently pursuing a Ph.D. in philanthropic studies from IndianaUniversity. She also holds the Certifi ed Fund Raising Executive(CFRE) professional certifi cation from CFRE International.