Achieving Excellence in Fundraising (Google eBook)
Eugene R. Tempel, Timothy L. Seiler, Eva E. Aldrich
John Wiley & Sons, Nov 4, 2010 - Business & Economics - 544 pages
The third edition of this acclaimed resource, AchievingExcellence in Fundraising, explains the fundraisingprofession's major principles, concepts, and techniques. Withcontributions from noted experts in the field, and filled withillustrative examples, this book demonstrates why fundraising is astrategic management discipline and clearly defines each step inthe fundraising cycle.
Praise for the Third Edition of Achieving Excellence inFundraising
"Achieving Excellence in Fundraising brings together thevoices of leaders in the field with the research expertise of theCenter on Philanthropy at Indiana University. This winningcombination makes the updated third edition an excellent resourcefor everyone engaged in nonprofit fundraising."
"This book is the best road map—coupled with creativeapproaches to the practice of fund development—you will find.The sections addressing donor interest and stewardship alone areworth the price. Take time to enhance your fundraising skills, and,most importantly,increase your fundraising results. Tempel, Seiler,and Aldrich have collaborated on apublication worthy of seriousstudy."
"The third edition of this seminal piece of literature,Achieving Excellence in Fundraising, is a wonderfulcontinuation of a legacy that provides the nonprofit sector with athoughtful, comprehensive, and well-organized approach tocontemporary and ethical fundraising practices. The legacy liveson!"
"One of the most significant challenges that the granteeorganizations of foundations face is building sustainableresources. Achieving Excellence in Fundraising will helpthem build the fundraising program they need to do so."
"Today's donors seek new philanthropic experiences. AchievingExcellence in Fundraising couples the importance of goodstewardship and relationships with innovation, engagement, andlong-term results. This third edition takes a critical new look ata classic sector must-read."
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FUNDRAISING THE ART OF RELATIONSHIP BUILDING
Plan to Succeed
Developing and Articulating a Case for Support
STRUCTURING YOUR FUNDRAISING
The Annual Fund
Establishing a Planned Giving Program
The Practice of Stewardship
The Trustees Role in Fundraising
Using Social Media to Energize and Mobilize Your Volunteers
MANAGING THE FUNDRAISING PROCESS
Leadership and Team Building
Organizational Strengths and Vulnerabilities
DISCOVERING WHAT DONORS VALUE
Corporate Giving and Fundraising
Women as Donors
Ethnicity and Giving
Giving Differences Among the Generations
THE ART OF SOLICITATION AND STEWARDSHIP
Direct Mail Marketing
EMail and Internet Solicitation
Donor Database Management and Segmentation
Budgeting for Fundraising and Evaluating Performance
Marketing and Communications for Fundraising
Selecting and Working with Fundraising Consultants
Fundraising for Grassroots Nonproﬁts
ETHICS AND ACCOUNTABILITY
YOUR CAREER IN FUNDRAISING
Resources for Strengthening Fundraising