Stealing MySpace: The Battle to Control the Most Popular Website in America (Google eBook)

Front Cover
Random House LLC, Mar 17, 2009 - Business & Economics - 384 pages
28 Reviews
A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era.

In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity.

Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation.

Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan.

In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.


From the Hardcover edition.
  

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Review: Stealing MySpace: The Battle to Control the Most Popular Website in America

User Review  - Streator Johnson - Goodreads

I enjoyed the book. I even enjoyed all the "Board Room" discussion that others complained of, but it is rather freakish how quickly it is outdated by reality. Myspace may have been important and a trendsetter once, but now? I think not. Read full review

Review: Stealing MySpace: The Battle to Control the Most Popular Website in America

User Review  - Jowanza Joseph - Goodreads

Though this book is a bit outdated and it would be awesome if it went up to 2012. As someone who experienced all the changes on MySpace it was awesome to hear what was going on in the background. I ... Read full review

Contents

STEALING MYSPACE
4
CIRCLE OF FRIENDS
7
RISING FROM THE ASHES
20
THE TRAILER PARK OF THE INTERNET
30
STRUGGLING TO SURVIVE
39
THE FAKESTER REVOLUTION
50
BUILDING MYSPACE
59
THE BOARDROOM COUP
69
ARE WE MISSING THE NEXT GOOGLE?
99
TSUNAMI
108
CHAPTER 4 THE KING OF SPYWARE
128
SCHMUCK INSURANCE 1140
146
HOLDING A TIGER BY THE TAIL
169
A PLACE FOR FIENDS
191
WAR AGAINST WEB 2 0
214
CHAPTER 21 BEYOND THE BANNER AD
236

THE FIXITLATER PHILOSOPHY
80
OPERATION SHOW TIME
90
THE FACEBOOK REVOLUTION 2146
254
Copyright

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About the author (2009)

Julia Angwin is an award-winning journalist at The Wall Street Journal, where she writes about the convergence of technology and media.


From the Hardcover edition.

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