Enterprise one-to-one: tools for building unbreakable customer relationships in the interactive age

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Piatkus, Mar 26, 1998 - Customer relations - 436 pages
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I have seen the future, and it is One-to-One. This book changed my entire approach to marketing - W.S. Snyden, president of the American Advertising Federation Use it immediately. And if you don't, be prepared to lose customers to those who do! This book is destined to become the business field guide for the 21st century. - Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) and coauthor of CREDIBILITY

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Contents

THE MUSICAL CONDOM
1
SOME CUSTOMERS ARE MORE EQUAL THAN OTHERS
30
MAPPING THE STRATEGY
55
Copyright

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