GI Joe: The Complete Story of America's Favorite Man of Action

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Chronicle Books, May 1, 1998 - Antiques & Collectibles - 208 pages
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From the creators of the GI Joe Masterpiece Edition comes this exclusive history of the world's greatest action figure. The only book to tell the whole story, from the initial concept born in the early '60s through the phenomenal GI Joe renaissance of the '90s, GI Joe takes us behind the scenes with the people who made it all happen. Featuring over 200 color photographs showing early prototypes, sketches, rare items, and more, including many Hasbro archival shots never before published, this is the ultimate book for fans and collectors everywhere. Brought to life in the words of the inventors, artists, and executives who helped create the original hero, here are all the memories -- from GI Joe's tough scar to his revolutionary kung-fu grip. A rare account of the making of an American icon embraced around the world, GI Joe proves that old soldiers never die, they just keep on selling.
1997 Hasbro, Inc. All Rights Reserved. GI Joe, the logo, and all group, character, and vehicle names are trademarks of Hasbro, Inc. Used with permission.
Masterpiece Edition is a trademark of Chronicle Books. All Rights Reserved

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Review: GI Joe: The Complete Story of America's Favorite Man of Action

User Review  - Stephen Heverin - Goodreads

GI Joe: The Complete Story of America's Favorite Man of Action by John Michlig (1998) Read full review

Review: GI Joe: The Complete Story of America's Favorite Man of Action

User Review  - R.Friend - Goodreads

Beautifully designed by Tolleson Design, featuring amazing photography and subtle graphic elements. Focuses on the original prototypes and early figures in the collection--not much mention of the ... Read full review

About the author (1998)

John Michlig is a writer and graphic designer who collaborated with Don Levine on the GI Joe Masterpiece Edition book. As a product developer, he's created everything from consumer products to promotional premiums (the prizes in your box of cereal). He lives in Milwaukee.

Don Levine developed the original GI Joe figure while executive vice president of Hasbro. He lives in Rhode Island.

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