Making Waves: Radio on the Verge

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iUniverse, Nov 1, 2008 - Business & Economics - 192 pages
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Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.
  

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Contents

More Choice Can Be Deadly
1
Radio Marketing on a Shoestring
14
Radios Marketing Sucks
28
Create an Accidental Radio Brand
42
Radios Disruption Is Ready to Happen
57
Radio Trend Spotting 2011
75
Your Radio Station Needs to Zag
90
Being Authentic in a Paris Hilton World
117
Seth Godin on Radios Future
130
Radios Andy Grove Moment
143
Postscript
162
Copyright

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About the author (2008)

Peter Smyth leads the mobility and wireless research program at BT Exact, generating novel technologies and applications for BT

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