And Then There's This: How Stories Live and Die in Viral Culture (Google eBook)

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Penguin, Jun 11, 2009 - Computers - 208 pages
22 Reviews
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired


Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.


  

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A very well written book, in the craft of the writing. - Goodreads
Ok A bit pretentious in the writing - Goodreads
Wasik is a provacateur and a good writer too. - Goodreads

LibraryThing Review

User Review  - John_Pappas - LibraryThing

This was an enjoyable read with a few decent statements on modern culture. They were awash in a tide of personal reflection but they were, at least, interesting personal reflections from the creator ... Read full review

Review: And Then There's This: How Stories Live and Die in Viral Culture

User Review  - Kim Possible - Goodreads

Ok A bit pretentious in the writing Read full review

Contents

THE NANOSTORY
VIRAL CULTURE
THE MEDIA MIND
THE EXPERIMENTAL METHOD
BOREDOM
THE MOB PROJECT
HYPOTHESIS
THE MEME SUPREME
THE CONTAGIOUS FESTIVAL
THE RIGHTWING NEW YORK TIMES
VIRAL JUNKIES
WEEK ONE
THE ACCIDENTAL ORACLE
WEEK TWO
KNOCKOUT
POSTGAME

PROPAGATION
THE BANDWAGON EFFECT
PEAK AND BACKLASH
PERMUTATIONS
BOREDOM REDUX
DISPERSAL
SUBCULTURES OF NARCISSISM
GET READY TO GET SICK
GET A DYNASTY TOGETHER
THE HIPSTER CONSENSUS
THERES TWO SIDES TO THAT SHIT
BEAUTIFUL ITCHILDREN
A WEEK INSTEAD OF SIX MONTHS
STOP PETER BJORN AND JOHN
EASE MY MIND
MOB 9 OF A SORT
MEME MACHINE
DESPERATION
WORDOFMOUTH MARKETING
BILL SHILLER
PAYDIRT
CORPORATE AGENTS
THE AGE OF THE MODEL
BILL SHILLER GIVES BACK
DOG DAYS
THE MICROTREND AND THE NANOSTORY
THE WHOLE SHOW
OPPODEPOTCOM
THE LONG TAIL OF TRUTH
OPPODEPOT PHASE TWO
VOTE THE SAME
SONGS OF THEMSELVES
Copyright

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About the author (2009)

Bill Wasik is a senior editor at Harper’s magazine, where he has written on culture, media, and politics. He is the editor of the anthology Submersion Journalism and has also written for The Oxford American, Slate, Salon, and McSweeney’s.

Bibliographic information