And Then There's This: How Stories Live and Die in Viral Culture (Google eBook)

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Penguin, Jun 11, 2009 - Computers - 208 pages
11 Reviews
Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup.

And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.
  

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LibraryThing Review

User Review  - John_Pappas - LibraryThing

This was an enjoyable read with a few decent statements on modern culture. They were awash in a tide of personal reflection but they were, at least, interesting personal reflections from the creator ... Read full review

Review: And Then There's This: How Stories Live and Die in Viral Culture

User Review  - Will - Goodreads

Fun examples of Wasik's antics abound in this quick book. Do not read this if you're looking for hard theoretical arguments about memes or the political process. Here you'll find a practitioner's ... Read full review

Contents

THE NANOSTORY
VIRAL CULTURE
THE MEDIA MIND
THE EXPERIMENTAL METHOD
BOREDOM
THE MOB PROJECT
HYPOTHESIS
THE MEME SUPREME
THE CONTAGIOUS FESTIVAL
THE RIGHTWING NEW YORK TIMES
VIRAL JUNKIES
WEEK ONE
THE ACCIDENTAL ORACLE
WEEK TWO
KNOCKOUT
POSTGAME

PROPAGATION
THE BANDWAGON EFFECT
PEAK AND BACKLASH
PERMUTATIONS
BOREDOM REDUX
DISPERSAL
SUBCULTURES OF NARCISSISM
GET READY TO GET SICK
GET A DYNASTY TOGETHER
THE HIPSTER CONSENSUS
THERES TWO SIDES TO THAT SHIT
BEAUTIFUL ITCHILDREN
A WEEK INSTEAD OF SIX MONTHS
STOP PETER BJORN AND JOHN
EASE MY MIND
MOB 9 OF A SORT
MEME MACHINE
DESPERATION
WORDOFMOUTH MARKETING
BILL SHILLER
PAYDIRT
CORPORATE AGENTS
THE AGE OF THE MODEL
BILL SHILLER GIVES BACK
DOG DAYS
THE MICROTREND AND THE NANOSTORY
THE WHOLE SHOW
OPPODEPOTCOM
THE LONG TAIL OF TRUTH
OPPODEPOT PHASE TWO
VOTE THE SAME
SONGS OF THEMSELVES
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