Encyclopedia of Consumer Brands: Personal products

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St. James Press, 1994 - Reference - 630 pages
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Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.

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Encyclopedia of consumer brands

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This is the first in a three-volume set that presents information about the origin, evolution, and current market status of about 600 popular brands. It contains alphabetically arranged entries for ... Read full review

Contents

ACE
1
Adidas
3
Advil
7
Ajax
10
AlkaSeltzer
13
all
18
Anacin
20
Aquafresh
23
Dockers
180
Dove
183
Downey
186
Dr Scholls
189
Drano
192
Duracell
197
ExLax
212
Garanimals
225

Aramis
26
Arrid
29
Arrow
32
ASICS
35
Avia
37
Avon
40
Bain de Soleil
43
Ban
45
BandAid
48
Bass
51
Bausch Lomb
54
Bayer
58
Bic
62
Bon Ami
66
Boraxo20 Mule Team Borax
69
Bounty
72
Breck
74
Brillo
77
British Knights
79
Brooks Brothers
81
Bufferin
85
BurmaShave
88
Buster Brown
91
BVD
94
Calvin Klein
98
Carters
103
Champion
106
Chanel
109
Chap Stick
113
Charmin
116
Cheer
118
Chinet
121
Citizen
123
Clairol
127
Clorox
130
CloseUp
134
Coach
137
Colgate
140
Comet
144
Contac
148
Converse
151
Coppertone
155
Cover Girl
158
Crayola
161
Crest
164
Danskin
167
Dial
170
Dixie Cups
173
Dixon Ticonderoga
176
Glad
238
Hallmark
251
Head Shoulders
264
Ivory
277
Jockey
293
Keds
307
A Gear
320
Revlon
470
Reynolds Wrap
474
Right Guard
477
Robitussin
480
Rolex
482
S O S
485
Saran Wrap
487
Scope
490
Scotch Tape
493
Scott
496
Secret
498
Seiko
502
SlimFast
505
Smith Brothers
508
Speedo
510
Spic and Span
513
Stayfree
516
Stride Rite
519
Suave
522
Sucrets
525
Swatch
530
Tampax
533
Tide
537
Timex
541
Totes
544
Trojan Condoms
547
Turns
551
Turtle Wax
553
Tylenol
557
Van Heusen
561
Vaseline
564
Velcro
567
Vicks
569
WD40
572
Windex
575
Wisk
579
Wrangler
582
Zest
585
Ziplock
587
Zippo
589
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