The Privacy Payoff: How Successful Businesses Build Customer Trust

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McGraw-Hill Ryerson, 2002 - Business & Economics - 332 pages
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The Privacy Payoff is the privacy primer for business that senior managers need to ensure their organizations avoid the risks of the privacy minefield and reap the business drafteess of becoming a privacy-sensitive corporation. Written in engaging, approachable language, The Privacy Payoff goes beyond quick fixes and discusses topics such as global regulations and trends, the qualities needed in a Chief Privacy Officer (CPO), drafting and implementing a privacy policy, the impact on marketing and privacy in the workplace, culminating in a series ofconcretee steps that businesses can take to benefit from protecting privacy.

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About the author (2002)

Ann Cavoukian, Ph.D., is the Information & Privacy Commissioner of Ontario, Canada, and is internationally recognized as a leading authority on privacy and data protection. Her expertise is frequently sought out, leading to numerous invitations to speak around the world. She has written extensively - publishing papers and chapters in various text. In 1997 she wrote Who Knows: Safeguarding Your Privacy in a Networked World, with Don Tapscott. Dr. cavoukian is best known for her pioneering work on privacy-enhancing technologies. In 2001, she shifted her focus to the business world, spearheading the development of a privacy diagnostic tool (PDT), to advance privacy practices in business. The PDT has received wide acclaim in North America and abroad.

Tyler J. Hamilton is a business reporter and technology columnist for the Toronto Star, the largest daily newspaper in Canada. He has written extensively about privacy issues as part of this general coverage of the e-commerce, Internet and telecommunications industries. Before joining the Toronto Star, he was a business reporter with Canada's national newspaper, the Globe and Mail, and before that, was an editor for two information technology trade publications - Computing Canada and Communications & Netwroking Journal. Hamilton is frequently asked to speak about the Internet and telecommuncations issues, and has been nominated twice for High-tech Reporter of the Year in Canada. He is Based in Toronto, Ontario.

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