Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Google eBook)

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McGraw Hill Professional, Jan 8, 2010 - Business & Economics - 240 pages
2 Reviews

Turn online visitors into PAYING CUSTOMERS!

You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

  • E-mail
  • Online searches
  • Internet advertising
  • Webinars
  • Videos
  • Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

  

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Review: Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue

User Review  - Cloay - Goodreads

Avail at SG Library 658.872 (SK www.searchengineforums.com www.searchengineland.com Read full review

Review: Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue

User Review  - Goodreads

Avail at SG Library 658.872 (SK www.searchengineforums.com www.searchengineland.com Read full review

Contents

The Essentials
1
Driving LowCost Traffic
9
The Five Pillars of Trust
29
Driving Customers to Your Web Site
41
Narrowing Your Scope
51
Profit from Sharing Your Knowledge
59
A Tried and True Method
73
The New Way to Get Conversions
89
Tread Carefully to Reap Great Rewards
115
Optimizing the Checkout Process
125
Running the Numbers
157
Direct Advice and Insights from Successful People
163
Chapter 14 Case Studies
185
Appendix 1
195
Appendix 2
205
Index
213

The Predecessors of Social Media
103

Common terms and phrases

About the author (2010)

Duane Forrester is a senior program manager with Microsoft, where he runs the internal SEO program for MSN. He is a founding co-chair of SEMPO’s in-house SEM committee and the author of How to Make Money with Your Blog. Forrester also writes for SearchEngineLand.com.

Bibliographic information