Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There (Google eBook)

David Viney

Nicholas Brealey Publishing, Nov 26, 2010 - Business & Economics - 256 pages

The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you're outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates. Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself. This book could be the best investment you ever make in your website and your business.

What people are saying

Review: Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - And Stay There

User Review  - Steve Tiller - Goodreads

So far it's great! Got the latest edition! It is very practical hands on - make the changes to your website right then kind of book! Very practical and very clear. I'm not a techie! The author does ...

Review: Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - And Stay There

User Review - Goodreads

Has good advise for troubleshooting your website's ranking on Google and offers tips on how to move your website URL higher up in Google's page order. Excellent book for those who need or desire higher visibility for their website on the Internet.

Contents

• The sevenstep approach: 8
• The Get to the Top on Google case study: 16
• PHRASES THAT PAY: 20
• 12 Keyword discovery: 26
• 13 Keyword attractiveness: 38
• 14 Keyword deployment: 46
• COURTING THE CRAWL: 54
• 22 Setting up a new site: 66
• 23 Managing an existing site: 78
• 24 Site structure and navigation: 86
• PRIMING YOUR PAGES: 92
• 32 Onpage optimization: 96
• 33 Asset optimization: 114
• 34 Manipulating snippets and SERPs: 118
• LANDING THE LINKS: 128
• 42 Offpage optimization: 132
• 43 Whats new in Web 20: 166
• 44 Avoiding penalties: 178
• PAYING FOR POSITION: 184
• 51 Match driver selection: 188
• 52 Ad text optimization: 192
• 53 Landing page optimization: 194
• 54 Campaign management: 198
• MAKING THE MAP: 202
• 62 Geographical optimization: 204
• 63 Google Maps and Google Earth: 212
• 64 Priming for local search: 220
• TRACKING ANG TUNING: 224
• 72 Google Webmaster Tools: 228
• 74 Tuning the campaign: 236
• GETTING TO THE TOP: 238
• Continuing your journey the SEO Expert Forum: 240
• Index: 242

Popular passages

Page 21 - ... discrete and relatively unrelated in the minds of pupils [8]. Another weakness of departmentalization, as opposed to the self-contained classroom, is the disruption of continuity when each activity is cut off arbitrarily at the sound of a bell. The organization of the elementary school and its curriculum must be a means to an end, not an end in itself. It must take into consideration the feelings not only of the educators but of all those who are concerned with any aspect of the development of...‎

Page 9 - The good fighters of old, first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.‎

Bibliographic information

• Title: Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There
• Author: David Viney
• Publisher: Nicholas Brealey Publishing, 2010
• ISBN: 1857884035, 9781857884036
• Length: 256 pages
• Subjects: Business & Economics / E-Commerce / Online Trading; Computers / Web / Browsers