The She Spot: Why Women Are the Market for Changing the World-and How to Reach Them: Easyread Edition

Front Cover
ReadHowYouWant.com, Mar 5, 2009 - Social Science - 316 pages
0 Reviews
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

Why Women Matter
3
How Women Think
18
What Women Want
29
Care
53
Connect
84
Cultivate
106
Control
135
Where to Reach Women
157
The NotSoSecret Secret to Changing the World
207
Resources
220
Notes
225
Acknowledgments
242
About the Authors
245
About BerrettKoehler Publishers
247
Be Connected
249
Index
251

Segmenting the Womens Market
176

Common terms and phrases

Bibliographic information