Grocery E-commerce: Consumer Behaviour and Business Strategies

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Niels Kornum, Mogens Bjerre
Edward Elgar, Jan 1, 2005 - Business & Economics - 322 pages
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This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, "Grocery e-commerce" has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of "Grocery e-commerce", particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that "Grocery e-commerce" is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of "Grocery e-commerce". Recommendations as to how managers should respond to its challenges are also made.

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Grocery E-commerce : consumer behaviour and business strategies
Title, Grocery E-commerce : consumer behaviour and business strategies. Author(s), Kornum, N. ; Bjerre, M. Publisher, Cheltenham [etc.] : Elgar ...
library.wur.nl/ WebQuery/ catalog/ lang/ 1861730

Grocery e-commerce; consumer behaviour and business strategies ...
Grocery e-commerce; consumer behaviour and business strategies from Reference & Research Book News in Reference provided free by Find Articles.
findarticles.com/ p/ articles/ mi_m0QLQ/ is_2006_Feb/ ai_n16058210

Grocery e-commerce in the UK and Denmark – strategic market ...
(Eds.) Grocery E-Commerce: Consumer Behaviour and Business Strategies, Edward Elgar. Publishing, pp.160–183. Page 19. 314. N. Kornum and M. Bjerre. Notes ...
inderscience.metapress.com/ index/ 9HP2GDRQTFJ6VGX0.pdf

book 1845422988 Edward Elgar Publishing Ltd Cheltenham Grocery E ...
book 1845422988 Edward Elgar Publishing Ltd Cheltenham Grocery E-commerce : Consumer Behaviour and Business Strategies Kornum Niels Bjerre Mogens 2005 This ...
nelanth.cvt.dk/ google-scholar/ 7/ 0020/ 4100.xml

CBS - Copenhagen Business School | Niels Kornum
... Kornum and Bjerre (2005) (Eds.), Grocery E-Commerce: Consumer Behaviour and Business Strategies, Edward Elgar Publishing (Forthcoming) ...
www.cbs.dk/ forskning_viden/ institutter_centre/ institutter/ marketing/ menu/ medarbejdere/ menu/ videnskabelige_medarbejde...

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