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advertising agreement associations attendees benefit brochure brokers business plan cards cold calls CompuServe consulting services Contractor contracts corporation costs course databased marketing desktop publishing develop employees especially ethical example expenses experience fact hardware Hergenroeder Herman Holtz home office home-based business idea important independent computer consultants independent consultant individual installing Khera kind laser printer lawyers license mailing mainframe computers merchant status Murphy's Law negotiations networking newsletter normally offer operations organization P.O. Box party payment PC consultants PC owners personal computers possible presentation probably problem professional profit programs proposal writing prospective clients publishers release reports requires sell seminar small business SOFTWARE LICENSE AGREEMENT software maintenance specialists specialty spreadsheet successful targeted technical things typical understand users usually word processing