Media, Sports, and Society

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Lawrence A. Wenner
SAGE, Aug 1, 1989 - Social Science - 315 pages
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Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in
  

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Contents

Preface
7
Overviews
13
A History
49
Cultural Studies and the SportsMedia Complex
70
Scheduling Costs
97
Media Strategies
120
A Case Study in Television
134
Cultural Fantasies
157
Dream and Americas Team
204
l0 Drugs and Len Bias on the Sports Page
225
The Audience Experience with Sports on Television
241
l2 Viewers Enjoyment of Televised Sports Violence
270
l3 Sex Typing Sports Interests and Relational
290
About the Contributors
312
Copyright

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About the author (1989)

Lawrence A. Wenner (Ph.D., University of Iowa) is Von der Ahe Professor of Communication and Ethics at Loyola Marymount University in Los Angeles. He is a former editor of the Journal of Sport and Social Issues and his books include Media, Sports, and Society and MediaSport. His research focuses media criticism on the ethics of racial and gender portrayals in commodified narratives.

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