Lamborghini: Forty Years

David Jolliffe, Tony Willard

MotorBooks International, Aug 1, 2004 - Transportation - 192 pages

For 40 years, Lamborghini has been one of the world's most flamboyant and exotic car marques. Written by a long-term Lamborghini insider, the book tells, for the first time, the real story of the men who kept the Italian company alive, making cars bought by wealthy business executives, show business celebrities, and sports stars. Custodians of Lamborghini have included Chrysler and businessmen in Switzerland and Asia. Now Lamborghini sits alongside Bugatti at Audi, part of the Volkswagen Group. Previous Lamborghini books have been little more than collections of pictures of the cars and technical descriptions, but this one describes the character of the men whose passion for Lamborghini kept the company alive. The book is published in 2004 as the all-new Lamborghini Gallardo goes on sale, 41 years after the original 350GTV burst onto the scene at the Turin auto show.

What people are saying

User Review -

too meny words and alote of information but very good but i like reading long books.
and it helps me learn more things.
alote of the book was very helpful.
the book gave me alote of information that was useful and that i will end up using as i get older.
i also would recommend this book to pepole who like reading about cars and about lamborghinis.
Storm 

User Review -

What a load of complete and utter rubbish.
David Jolliffe has a recollection of events at Lamborghini which are wholely inaccurate and possibly libellous. A copy of this book is being past to my lawyers and those of Mike Kimberley who is also slandered in this collection of anecdotal garbage.
Mr Jolliffe should remember the reasons why he ceased to be a Lamborghini dealer for the UK and therefore his slightly 'jaundiced' opinions of the British management who entered the company in 1993 and saved it from closure by the Chrysler management who were completely fed up with the business and its appalling Italian/American management. I know this because I was there, Mr Jolliffe was not and his accounts are nothing more than heresay.
I strongly recommend anyone NOT to buy this book. Jolliffe is a fantasist and the book is almost completely inaccurate.
Sheer trash. 

Contents

• I: 7
• II: 15
• III: 35
• IV: 51
• V: 67
• VI: 85
• VII: 103
• VIII: 115
• IX: 133
• X: 155

About the author

David Jolliffe dreamt, like many boys, of becoming a world motor racing champion. Instead, after playing a key role with an F1 team, he sold sports cars before distributing Lamborghinis in Britain (which vied with Germany as the No. 2 market after the USA) for 30 years. He remains close friends with many people who were key players in the fortunes of Lamborghini over the decades.

The author is just the man for the job. Tony Willard has edited the trade newspaper for the car retail industry for many years and knows how the various types of retailers try to come out on top in the bazaar culture that is the car price negotiation in the UK. This book gives the consumer the information needed to negotiate on level terms.

Bibliographic information

• Title: Lamborghini: Forty Years
• Authors: David Jolliffe, Tony Willard
• Edition: illustrated
• Publisher: MotorBooks International, 2004
• ISBN: 0760319456, 9780760319451
• Length: 192 pages
• Subjects: Transportation / Automotive / General; Transportation / Automotive / History; Transportation / Automotive / Pictorial