Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet (Google eBook)

Front Cover
Cosimo, Inc., Jan 1, 2009 - Language Arts & Disciplines - 282 pages
6 Reviews
DISCOVER... 6 need-to-know rules of publicity for the Internet age The best way to design, write, and promote a website to sell your book 12 blockbuster techniques to use blogs for book publicity Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist." Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.
  

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Review: Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)

User Review  - Laura - Goodreads

The first time I read this book was in 2009, right after I published my novel and was learning how to market it. It was the best book I had read on marketing and it taught me so much about the latest ... Read full review

Review: Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)

User Review  - Jo Linsdell - Goodreads

Before I go on to sharing my thoughts about this book I'd like to disclose that Penny has been an internet buddy of mine for a few years now and presented during my annual Promo Day event. I reached ... Read full review

Contents

Building a Billboard Instead of a Web Site
3
Your Home Page The Most Valuable Real Estate Youll Ever 0wn
17
Picking the Perfect Font
25
Picking a Good URL
31
Getting and Understanding Your Internet Real Estate
39
Making Money with Linking and Affiliate Programs
48
Getting Your Site Listed
56
How to Give Your Customers a Nordstrom
64
Tag Youre It
91
The Biggest Mistakes Bloggers Make
100
Powerful Podcasting
106
Ten Ways to Use Video to Promote Your Book
119
Microblogging on Twitter
139
Get a Second Life
149
Virtual Book Events
157
Copyright

The Blog Factor
77

Common terms and phrases

About the author (2009)

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed cutting-edge book marketing campaigns. Penny's researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour(tm). To learn more about her upcoming events, books or promotional services visit: www.amarketingexpert.com.

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