Cannibals with forks: the triple bottom line of 21st century business
"Is it progress if a cannibal uses a fork?" asked th poet Stanislaw Lec. In capitalism as we know it, corporations are like cannibals, carving up and devouring competing corporations. Would capitalists who embraced sustainability -- cannibals with forks -- constitute real progress? Best-selling author and green business guru John Elkington passionately demonstrates how businesses of all sizes can use sustainability's 3-pronged "fork" -- the triple bottom line -- to expand their company's life expectancy along with everyone else's on planet Earth.
In Cannibals with Forks, Elkington convincingly argues that future market success will often depend on a company's ability to satisfy not just the traditional bottom line of profitability, but also the two emerging bottom lines -- one focusing on environmental quality, the other on social justice. In this lively and practical guide, Elkington reviews progress made to date on the early "greening" of capitalism; outlines the seven great "sustainable" revolutions that are already unfolding and shows how business leaders should respond; describes the "sustainable corporation" and the expectations that future customers, shareholders, and employees will demand of the business world; provides a sustainability audit; and last but not least, a handy "phrase book" section to decipher sustainable business "speak".
The book profiles some of the world's best known companies including Nike, Wal-mart; Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Procter & Gamble, Electrolux, Novo Nordisk, and Shell.
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Review: Cannibals with Forks: The Triple Bottom Line of 21st Century BusinessUser Review - Joseph Hargreaves - Goodreads
It has been the core reading to my University career. Great book that really highlights synergistic value of conscientious business operations. Don't try and tackle Capitalism head on, you use it's own weight to bring it down. Read full review
Review: Cannibals with Forks: The Triple Bottom Line of 21st Century BusinessUser Review - Rocky Hill - Goodreads
I have seen few years ago, Back then It's was fantastic. Read full review