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The Country and lndustry Setting
Export Marketing Problems and Adaptations
3 other sections not shown
abroad advertising Bombay competition considered consumer durables consumer psychology cost-plus pricing Delhi developing countries directly involved firms domestic marketing practice domestic marketing spread Donald MacDougall economic development exp2t export and domestic export business export induced export marketing experience export prices export promotion councils export sales export trade extend external obstacles factors firms complained firms reported firms surveyed Firms under Study firms under survey Government of lndia Government policies governmental policies important industry interview Journal of Marketing larger firms limited ln this connection lndian export lndian manufacturer-exporters lndian market lnternational lnterviewees and Respondents marketing approach marketing changes marketing mix marketing problems marketing research marketing system MARKETS AS REPORTED medium medium-sized firms ment Number of firms overseas markets packaging material physical distribution post-devaluation processed foods product categories promotional activity questionnaire regard RESPONDENTS Number retail seafood selling Significance of Marketing smaller and medium-sized strategies TAB8E Table taxes textile firms tion