A First Look at Communication Theory

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McGraw-Hill Companies,Incorporated, Mar 18, 2008 - Language Arts & Disciplines - 486 pages
7 Reviews
Publisher's description: The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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Review: A First Look at Communication Theory

User Review  - Gholam Reza Azari , Ph.D. - Goodreads

This text presents 34 communication theories, from classic to new work, based on one chapter per theory. Extended examples are used to explain each theory, which should help students understand ... Read full review

Review: A First Look at Communication Theory

User Review  - Emma (NeverEnding TBR) - Goodreads

There were moments that were difficult to follow but that could just be the individual theories themselves. Overall I think Griffin did a fantastic job writing about the various theories. His examples ... Read full review

Contents

CHAPTER
15
Elaboration Likelihood Model
25
Weighing the Words
27
Copyright

35 other sections not shown

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About the author (2008)

Em Griffin is Professor of Communication at Wheaton College in Illinois, where he has taught for the past twenty-six years and has been chosen Teacher of the Year. He received his bachelorís degree in political science from the University of Michigan, and his M.A. and Ph.D. in Communication from Northwestern University. His research interest centers on the development of close friendships. Professor Griffin is the author of three applied communication books: The Mind Changers analyzes practical techniques of persuasion; Getting Together offers research-based suggestions for effective group leadership; and Making Friends describes the way that quality interpersonal communication can build close relationships. He also speaks and leads workshops on these topics in the United States, Singapore, and the Philippines. Professor Griffinís wife, Jean, is an artist. They have two adult children, Jim and Sharon.

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