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Behaviour Change communication is the flavour now.If a government programme does not take off,either blame it on poor communication or suggest BCC.Some how BCC and Behavioural Economic theories have not converged.Nudge by Sunstein shows the way to combine the two.In India teh federal government thinks that if it desings a scheme and incentives it with cash,people would access it.In the area of health and sanitation this has not worked. I strongly recommend this book to communication trainers and social sector communicators.Narendra  

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Would I call this book a masterpiece of economic theory? No. Would I call it a fun, quick read? Absolutely. It discussing interesting psychological aspects of humans and buyers. Reminded me a lot of "Buyer Behavior" a class I took during college which discussed the character traits and psychological undertones of buyers.  

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Great book - very informative

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My first impression was Sunstein had gone into the self-help book business, but this is an incredible introduction to the power of policy making based on meaningful and well reasoned research.
Maybe it's too wonky for those not interested in policy making. Maybe it's not wonky enough for those who are in that field already. But for someone interested in better understanding and analyzing policies as an interested voter or for someone who cares about how their company's retirement plan changes (or inadequacies) will have a big impact on their co-workers or their community, this is an incredible resource!
They cover many topics as potentially benefiting from "nudges" which helps teach the reader through application in many fields and to various problems/dilemmas. I appreciate Sunstein's not-too-legal writing style as an attorney and as someone approaching a new subject; generally the writing is excellent and well organized.
Union members and leaders, plan administrators, or anyone creating a form or helping others make important, rare decisions - this is the spring board into leading, helping, and working better, with less effort, and with better results. Highly recommended for anyone who might have a chance to help change the policies at their office, in their community, and even in helping clients make informed/optimal decisions.
 

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‘Nudging’: the very antithesis of choice
‘Libertarian paternalism’ represents a retreat from political debate, and the rise of a base psychological agenda that wants to make us conform on green
, health and lifestyle issues.
http://www.spiked-online.com/index.php?/site/reviewofbooks_article/6049/
 

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HB74.P8T365 1 Book Library 2, Open shelf books

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