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Would I call this book a masterpiece of economic theory? No. Would I call it a fun, quick read? Absolutely. It discussing interesting psychological aspects of humans and buyers. Reminded me a lot of "Buyer Behavior" a class I took during college which discussed the character traits and psychological undertones of buyers.  

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Great book - very informative

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Kd0imh - Goodreads

Nudge by Richard H. Thaler and Cass B. Sunstein. This was one of The Economist magazine's Books of the Year in 2008. Thaler and Sunstein are behavioral economists who show several examples of how ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Matt - Goodreads

It's very much in the same vein as the slew of popular behavioral economics and applied statistics books that came out in the last ten years. The real differentiating factor here is the focus on ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Vincent Russo - Goodreads

This book started off with a human behavioral psychology flavor, citing a number of the well-known studies in this field. While these grace just about every book loosely based on psychology, the rest ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Chris The Brain - Goodreads

Let me explain why this is in my marketing shelf. This is a book about human behavior and how to influence mass social changes in behavior with small systematic incentives. While such a concept can ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Dave Emmett - Goodreads

This was surprising political for a book on psychology and design, but I can understand why they took that route. I enjoyed how specifically the defined the idea of nudging (people are oriented ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Kent - Goodreads

When a book falls right into your sociopolitical sweet spot, it's important to admit that before you say you like it. Admitted. And I liked this book. Having dispensed with that duty, I think it's ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Jonathan Ha - Goodreads

Good content, but dense reading. Took a long time to finish. Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Rupesh - Goodreads

One of my favourite books. Read full review


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