New Vintage Type: Classic Fonts for the Digital Age

Front Cover
Thames & Hudson, 2009 - Computer fonts - 192 pages
4 Reviews
Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents 'New vintage type', a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections - the Victorian Age, the Woodtype Era, Art deco style, modern movement, and the eccentric movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing text, New vintage type is the graphic designer’s guide to choosing and using vintage type for maximum impact.

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Review: New Vintage Type: Classic Fonts for the Digital Age

User Review  - R.Friend - Goodreads

Gorgeous book with excellent examples. A nice bonus: primary font names are included with each description, allowing you to update that font wishlist. Read full review

Review: New Vintage Type: Classic Fonts for the Digital Age

User Review  - Daniel Urban-brown - Goodreads

This is a happy addition for typeophiles. A lovely, cool book that's not dry or academic. Three of four book designers at my company own this book. Read full review

About the author (2009)

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

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