The Macintosh way

Front Cover
HarperPerennial, Aug 30, 1990 - Business & Economics - 209 pages
13 Reviews
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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Review: The Macintosh Way

User Review  - Bianca Smith - Goodreads

It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious. This is Guy Kawasaki's first book ... Read full review

Review: The Macintosh Way

User Review  - Tony Wong - Goodreads

I like Guy's writing style. Very conversational. Hip...at least it was when he wrote these early books. Hard to believe now he's just an old guy. He seems to have stayed young and sharp. Silicon Valley and high tech does that to you. Read full review

Contents

First Blood
1
Macintosh Days
15
Environment
29
Copyright

15 other sections not shown

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About the author (1990)

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.