The Macintosh way
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
What people are saying - Write a review
Review: The Macintosh WayUser Review - Bianca Smith - Goodreads
It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious. This is Guy Kawasaki's first book ... Read full review
Review: The Macintosh WayUser Review - Tony Wong - Goodreads
I like Guy's writing style. Very conversational. Hip...at least it was when he wrote these early books. Hard to believe now he's just an old guy. He seems to have stayed young and sharp. Silicon Valley and high tech does that to you. Read full review