Listen First!: Turning Social Media Conversations Into Business Advantage (Google eBook)
"This superb book synthesizes the industry's best thinking on themassive upside of listening. Listen First! is an invaluableresource for marketing executives and will help organizationscreate real competitive advantage."
—Dave Hudson, CEO, NM Incite, a joint venture of McKinsey andNielsen
"Listening is a business imperative . . . especially in a worldof empowered consumers. Brands are getting built and nurtured in avery different way. This book is a must read for anyone who wantsto succeed in this new world order."
"One by one, the best marketing companies are putting 'listeningto consumers' on their strategic agenda. Following eachannouncement, we hear . . . silence, as staff groups try to grapplewith the new directive. Listen First! is a timely, unhyped, andpragmatic field guide for those exploring the world oflistening."
"How many of you have an effective listening strategy? To helpguide you in the listening maze, identify new businessopportunities, and select the right partners for the developmentand implementation of an effective listening strategy, this book isa must and an enjoyable read!"
"We started J&D's with a single idea – to makeeverything taste like bacon. All we needed now were customers. Sowe decided to go where the conversations were, and we've beenlistening ever since. We use social media to connect with ourcustomers, promote our advancements in bacon-o-vation, and ask fortheir feedback on new product development. If you're anentrepreneur or run a small business, this book will give you lotsof examples and terrific and practical ideas for creativelylistening to your customers and growing it."
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LibraryThing ReviewUser Review - fontanitum - LibraryThing
Shhh? Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your ... Read full review