Me and My Web Shadow: How to Manage Your Reputation Online

Front Cover
A&C Black, Mar 15, 2010 - Business & Economics - 188 pages
1 Review
Social networking on the web has vastly increased the amount of personal information available for nearly anyone to see. This information, once out of your control, can link details of your personal and work life to neighbors, co-workers, potential business associates, and even dating prospects! While most books give advice about the benefits of social networking and how to use Google, MySpace, and Facebook, Me and My Web Shadow by Antony Mayfield is the first book to address how to understand and manage what people see when they look for you online and how to protect your online “shadow.” The author is a world-renowned digital expert who has worked with clients such as Coca-Cola and Toyota in shaping their online reputation and can help social networkers, business owners, corporate PR specialists, academics, and journalists develop a personal action plan to:
• Set up and manage your online reputation in social networks and the wider web.
• Protect yourself from identity theft, account hijacking, and cyber-bullying.
• Create career and business opportunities by taking part in select social networks and online communities while understanding how associating with these groups can affect your work and personal life
  

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Review: Me and My Web Shadow: How to Manage Your Reputation Online

User Review  - Carol Ferro - Goodreads

Some good advice, but bits of it were outdated, especially the stuff about Twitter and Facebook. Read full review

Contents

Welcome to the Web
1
Managing your web shadow
26
Exploring your web shadow and beyond
34
Making a plan for your web shadow
44
Establishing your web presence
54
Public and private
61
Behaving yourself
70
Dealing with bad things online
81
Fitting web shadow management into your
91
Creating and maintaining your web shadow
101
Useful tools for managing your web shadow
109
Things you need to know about LinkedIn
127
2
143
25
154
connected lives and serendipity engines
184
70
186

Things you need to know about blogging
87

Common terms and phrases

About the author (2010)

Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.

Bibliographic information