Me and My Web Shadow: How to Manage Your Reputation Online
Social networking on the web has vastly increased the amount of personal information available for nearly anyone to see. This information, once out of your control, can link details of your personal and work life to neighbors, co-workers, potential business associates, and even dating prospects! While most books give advice about the benefits of social networking and how to use Google, MySpace, and Facebook, this is the first book to address how to understand and manage what people see
when they look for you online and how to protect your online “shadow.” The author is a world-renowned digital expert who has worked with clients such as Coca-Cola and Toyota in shaping their online reputation and can help social networkers, business owners, corporate PR specialists, academics, and journalists develop a personal action plan to:
• Set up and manage your online reputation in social networks and the wider web.
• Protect yourself from identity theft, account hijacking, and cyber-bullying.
• Create career and business opportunities by taking part in select social networks and online communities while understanding how associating with these groups can affect your work and personal life
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Welcome to the Web
Managing your web shadow
Exploring your web shadow and beyond
Making a plan for your web shadow
Establishing your web presence
Public and private
Dealing with bad things online
Fitting web shadow management into your
Creating and maintaining your web shadow
Useful tools for managing your web shadow
Things you need to know about LinkedIn
connected lives and serendipity engines
Things you need to know about blogging
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