Elephants in your mailbox: how I learned the secrets of mail-order marketing despite having made 25 horrendous mistakes

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Times Books, Jun 1, 1980 - Business & Economics - 246 pages
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Horchow assesses the advantages and drawbacks of the mail-order business, relates his own experiences, and offers much insight into the rapidly expanding industry

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Contents

Suddenly the Buck Stopped Here
5
Things Begin With a Stack of Dream Books
17
One Little Item Led to a CatalogueFull
67
Copyright

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