Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation

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Routledge, 2005 - Business & Economics - 291 pages
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* How can managers tackle complex problems?
* How do you encourage innovation?
* How do you implement new solutions?
* Is creativity the key to management success?

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managersexplores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:
* Blocks to creativity and how to overcome them
* Key techniques including lateral thinking, morphological analysis and synectics
* Computer assisted problem solving
* Increased coverage of group problem solving techniques and paradigm shift

As creativity is increasingly being recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practicing managers alike.

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About the author (2005)

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

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