Startup: A Silicon Valley Adventure

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Penguin Books, 1996 - Business & Economics - 322 pages
15 Reviews

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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LibraryThing Review

User Review  - chaosmogony - LibraryThing

Another Ferriss-style "how I got rich by starting a business" book. I don't hate these, and I almost find something useful in them, even if it's just motivation (which is the only explanation I have ... Read full review

LibraryThing Review

User Review  - amanderson - LibraryThing

This was an inspiring read about entrepreneurs who fairly recently started small businesses on a shoestring. It's more of a motivational type book than a thorough analysis; a glimpse of the businesses ... Read full review


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About the author (1996)

Kaplan Test Prep and Admissions has helped more than 3 million students achieve their educational and career goals. With 185 centers and over 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test-prep courses, admissions consulting, programs for international students, professional licensing preparation, and more.

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