Startup: a Silicon Valley adventure

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Penguin Group (USA) Incorporated, 1996 - Business & Economics - 322 pages
15 Reviews
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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Review: Startup: A Silicon Valley Adventure

User Review  - Joe - Goodreads

This book is a well written account of the startup process as it normally failure. If you were ever curious about the startup process, this is a great source. Read full review

Review: Startup: A Silicon Valley Adventure

User Review  - Tom Conder - Goodreads

At this point the pen computer concept is a bit dated. However there are some themes covered in this book at never age: making a great product, making deals with investors and connecting with ... Read full review

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Entrepreneurial Thought Leaders Seminar
Jerry Kaplan Serial Entrepreneur. Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator, ... handouts/ 0304_aut_speakerbio/ JerryKaplan.htm

jared@darkstar: The Silicon Valley Adventure
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Jerry Kaplan’s Top Five at
Kaplan, a former co-chairman of, co-founder of Onsale and GO, and author of Startup:A Silicon Valley Adventure, gave a thoroughly entertaining ... blog/ 2004/ 05/ 19/ jerry-kaplans-top-five/

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alarm:clock: Where Are They Now - Jerry Kaplan, Entrepreneur ...
That company was the basis for his bestselling non-fiction novel, Startup: A Silicon Valley Adventure. Most recently he was as CEO of ... mt/ archives/ 2006/ 05/ where_are_they_2.html

In Startup: A Silicon Valley Adventure (Houghton Mifflin), Jerry Kaplan describes the experiences of an equally ambitious, but far from equally successful, ... 1995/ 51/ b345529.htm

Jerry Kaplan
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The Valley is a Harsh Mistress
The first is Startup, A Silicon Valley Adventure by Jerry Kaplan. (I used to link to, the online version of Silicon Valley's Computer Literacy ... tips/ misery.html

About the author (1996)

Kaplan Test Prep and Admissions has helped more than 3 million students achieve their educational and career goals. With 185 centers and over 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test-prep courses, admissions consulting, programs for international students, professional licensing preparation, and more.