Nobrow: The Culture of Marketing, the Marketing of Culture

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Random House, 2000 - Social Science - 215 pages
22 Reviews
From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

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Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Kristin-Leigh Brezinski - Goodreads

This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review

Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Kristin-Leigh - Goodreads

This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review

Contents

A Place in the Buzz
3
My Fathers Closet
45
From Town House to Megastore
64
Copyright

7 other sections not shown

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About the author (2000)

Seabrook's articles appear regularly in The New Yorker.

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