Nobrow: The Culture of Marketing + The Marketing of CultureFrom John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture. In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped. |
Contents
A Place in the Buzz | 3 |
My Fathers Closet | 45 |
From Town House to Megastore | 64 |
Copyright | |
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advertising artists asked audience band Beach Beavis and Butt-head Ben Kweller Ben's big-grid brand Broadway Buzz Chemical Brothers clothes commercial culture David Geffen demo distinction editor elite culture father feel film filmmaker Freston Fuck gangsta George Lucas going Goldberg Gottlieb Greenawalt Helmut Lang hierarchy High-Low highbrow hip-hop Howie identity Katzenberg kids kind Kurt Cobain Kweller Levinson listening looked lowbrow Lucas's LucasArts Luke magazine mainstream marketing McGrath megastore movie never Newhouse night Nobrow old New Yorker playing pop music producer published Radish Ralph Lauren Ranch rappers rock star screen seemed sell Snoop SoHo song Sony/ATV sound Star Wars story Street studio style suits T-shirt talk taste tastemakers thing thought Tina Brown Tina's told Tom Freston town house Vanity Fair walk watch William Shawn writers Yorker young