Nobrow: The Culture of Marketing, the Marketing of Culture
From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.
In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.
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Review: Nobrow: The Culture of Marketing + The Marketing of CultureUser Review - Kristin-Leigh - Goodreads
This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review
Review: Nobrow: The Culture of Marketing + The Marketing of CultureUser Review - Jessica Robinson - Goodreads
Enjoyable but mostly pointless. I'm fascinated by marketing but this is really a clever, disjointed memoir pretending to be an analysis of class, culture, and marketing. I learned a bit about Seabrook and that's honestly enough for me but you're not going to learn anything new. Read full review
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