International Marketing: Modern and Classic Papers

Front Cover
Stanley J. Paliwoda, John K. Ryans
Edward Elgar, 2008 - Business & Economics - 1888 pages
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This authoritative three-volume collection presents the most important articles and papers published during the last thirty years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three volume work with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.

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