Web Analytics: An Hour a Day

Front Cover
John Wiley & Sons, Apr 3, 2009 - Computers - 480 pages
35 Reviews
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

  

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Review: Web Analytics: An Hour a Day

User Review  - Liz - Goodreads

This book has some great advice, but the time frame he says you can complete these projects are way off, especially for bigger companies with lots of politics Read full review

Review: Web Analytics: An Hour a Day

User Review  - John Brian Anderson - Goodreads

Simple Read full review

Contents

Web AnalyticsPresent and Future
1
Data CollectionImportance and Options
23
ChapterB Overview of Qualitative Analysis
51
Conducting a Site Visit
62
Benefits of Surveys
69
Critical Components of a Successful Web Analytics Strategy?
75
Web Analytics Fundamentals
99
Understanding Clickstream Data Quality
108
Tracking and Analyzing Multichannel Marketing
231
Website Experimentation and Testing
237
Build a Great Experimentation and Testing Program
254
Three Secrets Behind Making Web Analytics Actionable
263
Creating High Impact Executive Dashboards
275
Using Best Practices for Creating Effective Dashboard Programs
281
Everythings a Process
287
Apply the DMAIC Process
293

Tag All Your Pages
114
Apply the Three Layers of So What Test
121
Revisiting Foundational Metrics
132
Page Views
140
Using Website Content Quality and Navigation Reports
149
Site Overlay Click Density Analysis
156
Ecommerce Website JumpStart Guide
170
Support Website JumpStart Guide
177
Blog Measurement JumpStart Guide
184
Reflections and WrapUp
191
Understand the Impact of and Optimize Links
204
Split Organic Referrals from PPC
210
Define Critical BottomLineImpacting Metrics
216
Email MarketingAdvanced Tracking
223
0 Analytics
314
Measuring the Success of RSS
320
An Unworthy Obsession
336
Web at the Speed of Web
342
Advanced Analytics ConceptsTurbocharge Your Web Analytics
351
Make Your Analysis and Reports Connectable
359
Forget about Overall Site Conversion Rate
365
Measure Your Bounce Rate in Aggregate and by Top Key Phrases
371
Leverage Statistical Control Limits
385
Use Bounce Rate
391
Creating a DataDriven CulturePractical Steps and Best Practices
401
Seven Steps to Creating a DataDriven DecisionMaking Culture
414
Index
421
Copyright

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About the author (2009)

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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