The 22 Immutable Laws of Marketing

Front Cover
Profile Books Limited, 1994 - Marketing - 143 pages
242 Reviews
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

Pretty good introduction to branding. - Goodreads
I love the fun style in their writing. - Goodreads
I loved this book as a kind of intro to marketing... - Goodreads
At the time of writing, true perhaps. - Goodreads

Review: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

User Review  - Scott Wozniak - Goodreads

This is one of the classic books on marketing. It's very well written and has deep insights. However, I give four rather than five stars for two reasons: 1) It's totally cynical. The book opens with ... Read full review

Review: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

User Review  - Kelly - Goodreads

This was good to read because of the information it contains and the brevity, but I find it both outdated and too heavily focused on large (VERY LARGE - McDonalds, Coke, FedEx) case studies only. Too ... Read full review

About the author (1994)

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Bibliographic information