The 22 Immutable Laws of Marketing

Front Cover
Profile Books Limited, 1994 - Marketing - 143 pages
94 Reviews
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Pretty good introduction to branding. - Goodreads
I love the fun style in their writing. - Goodreads
I loved this book as a kind of intro to marketing... - Goodreads

Review: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

User Review  - Ravi - Goodreads

Book filled with invaludable insights about branding - unfortunately reeks of dated examples. Eg Yahoo was a great internet brand which it is not anymore - there are many more rich examples of internet branding which occurred after this writing. Narration by David Drummond is excellent. Read full review

Review: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

User Review  - Kirsten - Goodreads

I loved this book as a kind of intro to marketing... I started a job in Content Management recently and a co-worker gave me this book and I read it in a couple of days on my train commute. Even though ... Read full review

About the author (1994)

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

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