Services marketing

Front Cover
Prentice Hall, 1991 - Business & Economics - 526 pages
2 Reviews
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the&Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

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Review: Services Marketing (Prentice-Hall Series in Marketing)

User Review  - Bharath J - Goodreads

The Intangibles. Read full review

Review: Services Marketing (Prentice-Hall Series in Marketing)

User Review  - King - Goodreads

Pretty damn decent for a text book. Read full review

Contents

UNDERSTANDING SERVICES
1
The Customer Experience
12
Developing Frameworks for Understanding
24
Copyright

13 other sections not shown

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