Strategy in Transition

Front Cover
Richard A. Bettis
Wiley, Jan 24, 2005 - Business & Economics - 307 pages
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The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.


Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

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About the author (2005)

Richard A. Bettis is Luther H. Hodges Distinguished Professor of Strategic Management in the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Formerly a Product Development Engineer at General Motors, he is a leading academic, a consulting editor of the Academy of Management Review, and a member of the review boards of several leading management journals.