The Pleasure Instinct: Why We Crave Adventure, Chocolate, Pheromones, and Music

Front Cover
John Wiley & Sons, Dec 16, 2008 - Science - 256 pages
7 Reviews
An immensely fascinating look at the origins and evolutionary purpose of human pleasure

From our enjoyment of music to our cravings for chocolate, from our love for children and family to our attraction to things of beauty, this book embarks on an intriguing and accessible exploration of the purpose of pleasure in our lives and in human history. How did pleasure evolve and why? How does it develop in children? How does the pursuit of pleasure play a critical role in brain development? The Pleasure Instinct explores everything we need to know about our urge to feel good.

  

What people are saying - Write a review

User ratings

5 stars
2
4 stars
2
3 stars
1
2 stars
2
1 star
0

Review: The Pleasure Instinct: Why We Crave Adventure, Chocolate, Pheromones, and Music

User Review  - Troy - Goodreads

Not really what I was expecting. Did not hold my interest very well and was not written like a popular science book despite looking like that is what it was meant to be. Lots of information in here, but conveyed in a dull way with only a few chapters that really kept me interested. Read full review

Review: The Pleasure Instinct: Why We Crave Adventure, Chocolate, Pheromones, and Music

User Review  - Ruth blake - Goodreads

rather good, but just a tad obvious! Read full review

Contents

Darwin without Social Darwinism
Precocious Primates
The Language Link
The Trouble with Tribbles
The Nature of Natural Reward
Essential Hardware
How the Developing Brain Gets Wired
Sensations
A Universal Grammar
EenieMeenieMineyMo
How Pleasure FineTunes the Visual Brain
The Pleasure of Learning
Neural Bootstrapping
The Hidden Persuaders
Pleasure from Proportion
Seduction by Symmetry

The Evolution of the Rocking Chair
How Movement and Touch Promote Brain Development
The Smell of Attraction
Sugar and Health
Getting Wired for Taste
Survival of the Fattest
A Fit Face
Symmetry Signals and Pleasure
An Example of a General Process
The Many Faces of Vice
Copyright

Common terms and phrases

About the author (2008)

Gene Wallenstein, Ph.D., is an internation-ally recognized neuroscientist and expert on the biology of emotions. He is a pioneer in the emerging field of cognitive neurobiology, and for the last decade his research on the evolution of emotions has been featured in leading scientific journals, establishing him as one of the prominent figures shaping this new field. Formerly a Fellow at Harvard University and an Assistant Professor of Neuroscience at the University of Utah, he is now the Director of Global Outcomes Research at Pfizer Global Research and Development.

Bibliographic information