The real Coke, the real story

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Random House, Oct 1, 1986 - Business & Economics - 195 pages
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In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of drugist John Pemberton. But it was when Roberd Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.

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Contents

PROLOGUE
3
1o THE DELUGE
140
THE SECOND COMING
166
Copyright

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