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12 points 50 CHARACTERS action advertising alphabet artist balance block CASLON ROMAN TYPE circle color composed composition contrast copy create CURVED LINE design pattern developed device direction dominant line drawing drawn duction duplication element of style elements engraved EXAMPLES OF CASLON expression form opposing graphic growth horizontal lines ideas iden illustrations imitation intaglio layout design letterpress printing line of movement lines and forms lines in capitals lithographic logical mass meander monotony mood natural nature's Oblique lines opposing the square opposition paper pattern photoengraved pica picture placid plate PRESS BED printed type quad rectangle rectangular render reproduced rhythm rhythmic Roman alphabet ROMAN TYPE CAPITALS scheme sizes spiral squared forms static straight line structure style of letter subordinate surface symbols symmetrical tbat technique texture tical tion tone type areas TYPE CAPITALS EXAMPLES type faces variety visual horizon white space width wood block woodcut words zigzag