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10th Cir 1st Cir 2d Cir 9th Cir action actual advertising claim affd alleged allegedly Amendment applied Ass'n author's California cert Circuit held commercial speech common law competitor constitute constructive notice consumers Corp customers D.C. Cir damages Dastar Dawn Donut deception defamation defendant defendant's dismissed Dist Drug enjoin fact faith false advertising false claim false endorsement false representation falsity federal registration Foxtrap infringement intermediate junior Johnson Johnson & Johnson junior user Lanham Act literally false Media misleading Mister Donut Monty Python N.D. Cal Ninth Circuit opinion person plaintiff preliminary injunction prior Procter & Gamble product disparagement protection prove registrant's remedy remote right of publicity Rptr rule Second Circuit secondary meaning Section 43(a statement statute statutory Supp Sweetarts Tea Rose-Rectanus territory tion tort trade area Trade Cas trademark trademark rights trigger Tropicana Products unfair competition violation York