Aligning Organizational Subcultures for Competitive Advantage: A Strategic Change Approach

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Basic Books, 2005 - Business & Economics - 226 pages
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Both a practical guide for managers and a valuable supplement for management-related courses and training in academic and organizational settings, Aligning Organizational Subcultures for Competitive Advantage takes a strategic change approach to aligning the multiple subcultures that exist in todayŐs organizations.There are countless books on the business shelf that focus on corporate culture, but their views are often too broad to address an organizationŐs real needs. The subcultures within a company cannot be overlooked, and their differences must be reconciled for them to work together on a daily basis within an organization. For an organization to operate optimally, these subcultures must be aligned properly.Aligning Organizational Subcultures for Competitive Advantage also brings together current research with direct applications to the task of aligning organizational subcultures and provides a wealth of practical advice for the manager who seeks a clear, workable understanding of this important topic.

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About the author (2005)

Willie E. Hopkins is dean of the College of Business at California State University, Chico.

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