Strategic issues management: how organizations influence and respond to public interests and policies
Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.
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Integrating Issues Management
Linking Corporate Planning with Strategic Issues
18 other sections not shown
action activist groups activities agency agenda alcoholic beverage analysis asbestos audience BATF become campaign challenge coalition committee company's contributions corporate communication create critics decision discussion economic effective effort elected employees energy environment environmental executives external federal forecasting function goals impact implementation important increase industry integrated internal Internal Revenue Service involved issue advertising issues communication issues management key publics legislative lobbying lobbyist major ment messages Mobil monitoring nication Ogilvy & Mather oil companies operations organization organizational panies percent person personnel political political action committees position problems public affairs officer public interest public opinion public policy issues public policy plan public policy process public relations regulation regulatory repeal responsibility result role social society staff stakeholders standards strategic management strategic planning Strategic Premises Superfund tactics Tenneco tion trade associations understand USCEA values withholding