Integrated web design: building the new breed of designer and developer

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New Riders, Sep 16, 2002 - Computers - 203 pages
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At last, there's a book that shows web developers and web designers how to work together! "Integrated Design: Holistic Strategies for Mastering the Web" will help web builder's with weak design skills or web designer's with inadequate technical knowledge work together to meet todays demands in the world or web creation. Molly Holzschlag is renowned throughout the web design and development community. While conceptual in its approach, the book draws on pragmatic examples within and without the web design community to help you directly apply its precepts.

This book begins by discussing artistic and technical concepts in web design separately, and then merges them together both conceptually and through examples. The goal is to step the designer through the process of integrating technical and design practices in order to deeper their understanding of the how and why of technology both inside and outside the realm of web design. With this deeper understanding, web site builders will be able to apply more integrated design practices to their everyday work. Molly's web site is an extension of the book, offering samples to those who've heard of the book but haven't bought it, plus visual examples and exercises demonstrating the concepts in the book.

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Integrated Design 19
Human Memory as a Metaphor for the Web 26
Integrated Design 33

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About the author (2002)

Dave Shea is the creator and cultivator of the highly influential CSS Zen Garden Web site ( As well as being a member of the Web Standards Project, Dave is the owner and director of Bright Creative, and he writes about all things Web for his daily weblog, With over 6 years of experience working on the Web, Dave is a leader of the new generation of Web designers that believe in responsible Web design.

An author, instructor, and Web designer, Molly E. Holzschlag has written over 27 books related to Web design and development. She's been coined "one of the greatest digerati" and deemed one of the Top 25 Most Influential Women on the Web. There is little doubt that in the world of Web design and development, Molly is one of the most fun and vibrant Web characters around. As a steering committee member for the Web Standards Project (WaSP), Molly works along with a group of other dedicated Web developers and designers to promote W3C recommendations. For more about Molly, check out

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