Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Front Cover
Simon and Schuster, 2009 - Business & Economics - 306 pages
208 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
  

What people are saying - Write a review

User ratings

5 stars
36
4 stars
75
3 stars
72
2 stars
17
1 star
8

Easy to read, great insights, and dead on. - Goodreads
Good ideas for library layout. - Goodreads
This is a very interesting book and very easy to read. - Goodreads
Great insight for larger shops. - Goodreads
It is a good introduction to business anthropology. - Goodreads
Interesting insight for the average shopper. - Goodreads

Review: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

User Review  - Taylor - Goodreads

Contextually strong, but man does Paco ABUSE the use of message conveyance via anecdote. Read the first half and skim the second. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Lukas Vermeer - Goodreads

After reading this, I still have no idea why I bought it, or why the word "science" appears on the cover. Perhaps a better title would've been: "How To Design Your Store: Random Anecdotes And ... Read full review

Contents

If You Can Read This Youre Too Young
137
Kids
151
iV
165
The Sensual Shopper
171
The Big Three
194
Time
201
CashWrap Blues
208
The Internet
227
Come Fly with Me
254
Windows of the World
268
Final Thoughts
280
Acknowledgments
293
Index
299
Copyright

Common terms and phrases

About the author (2009)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Bibliographic information