Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Front Cover
Simon and Schuster, 2009 - Business & Economics - 306 pages
169 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
  

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User ratings

5 stars
35
4 stars
63
3 stars
57
2 stars
11
1 star
3

Easy to read, great insights, and dead on. - Goodreads
Good ideas for library layout. - Goodreads
This is a very interesting book and very easy to read. - Goodreads
Great insight for larger shops. - Goodreads
Interesting insight for the average shopper. - Goodreads
His writing style is clear and the chapters make sense. - Goodreads

Review: Why We Buy: The Science of Shopping

User Review  - Ethan Voelkers - Goodreads

Underhill knows a lot about the retail experience. This book contains a lot of rationale for the way the shopping experience has been shaped over the years and is interesting for anyone who shops (which is everyone). Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Amna Ali - Goodreads

Not satisfying... The first couple of chapters are good but it then just kind of drags. Read full review

Contents

If You Can Read This Youre Too Young
137
Kids
151
iV
165
The Sensual Shopper
171
The Big Three
194
Time
201
CashWrap Blues
208
The Internet
227
Come Fly with Me
254
Windows of the World
268
Final Thoughts
280
Acknowledgments
293
Index
299
Copyright

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About the author (2009)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Bibliographic information