Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
What people are saying - Write a review
Review: Why We Buy: The Science of ShoppingUser Review - Hank Stuever - Goodreads
Also essential book for anyone curious about the culture of American (and now global) shopaholism. For some reason, I found "Call of the Mall" (the follow-up to "Why We Buy" a little more enjoyable, useful. Read full review
Review: Why We Buy: The Science of ShoppingUser Review - Nablamax - Goodreads
Didn't like his view of the role of the Internet in tomorrow's retail experience. Last chapters are pretty much free advertising for his firm. Rest of the book gives an accurate description on how to ... Read full review
Why We Shop: Emotional Rewards and Retail Strategies
James A. Pooler,Jim Pooler
Limited preview - 2003